Every year, an exceptional event attracts enthusiasts of heritage, culture, and artisanal expertise: the LVMH Special Days. Organized this time from October 16 to 18, these days open the doors to 70 unusual sites spread across Champagne, Paris, and several emblematic regions such as Charente, Loir-et-Cher, and Île-de-France. These are rare, often secret addresses that reveal to the general public a world of excellence and tradition linked to the art professions and the prestigious houses of the group. This dialogue between the company and society aims not only to showcase the history and heritage of the places but also to inspire new vocations in essential artisanal trades, which are becoming increasingly rare. Visiting these workshops, cellars, private mansions, and emblematic sites allows one to understand the demand, passion, and technical mastery behind the exceptional products that LVMH represents, from Champagne to Parisian high jewelry.

This initiative, which began about fifteen years ago under the impetus of Antoine Arnault, responded to a need for transparency and the enhancement of expertise in the face of certain criticisms. Today, it has evolved into a major cultural event, whose 2026 edition confirms the group’s attachment to its heritage and its capacity for innovation. In Champagne, it is the wine universe that fully opens to the curious, while in the Paris region, the stroll takes place among leather workshops, jewelry workshops, and fascinating historical archives. All the visits highlight a living heritage, rich in contemporary challenges, deserving sustained attention both for its economic and cultural contribution.

Discovering the Champagne craftsmanship: an immersion in the heart of the vineyard classified as a world heritage site

The Champagne region, the undisputed cradle of sparkling wines celebrated worldwide, is revealed in a new light during the Special Days. It is here that visitors can enter emblematic places, revealing not only the work of the vine but also the precise and technical steps that punctuate the production of Champagne. Among the open addresses, Fort Chabrol in Épernay, belonging to Moët-et-Chandon, occupies a central place. Listed as a UNESCO World Heritage site, this exceptional location unfolds in a fascinating network of cellars where history and expertise intertwine. This authentic walk makes it possible to understand how wine mastery combines with conservation and aging techniques to offer an exceptional product.

Beyond technique alone, these visits deepen the sustainable commitments that LVMH implements in Champagne, notably in water management, a precious and eminently fragile resource. The importance given to protecting terroirs and respecting biodiversity is an integral part of the group’s approach, which combines innovation and tradition according to the principles of responsible viticulture. This approach fits within a broader strategy aimed at preserving natural and cultural heritage while enhancing the quality of the final product, emblematic of French luxury. It is an opportunity for visitors, novices and experts alike, to better grasp the current challenges facing the vineyard and to rediscover Champagne in all its human and environmental richness.

Moreover, for enthusiasts wishing to deepen their knowledge of wine trades, the Special Days offer exchanges with professionals, as inspiring vocations in these trades represents a major issue within the group. This knowledge transmission proves essential to ensure the sustainability of practices and integrate innovation without sacrificing tradition. The attention paid to every stage of the production cycle, from pruning to marketing, highlights the multiple skills mobilized within the Champagne Houses, thus strengthening the pride of a terroir that shines internationally.

Paris, the stage of artisanal excellence and exceptional heritage during the Special Days

The French capital offers a prestigious setting to reveal the behind-the-scenes of the group’s iconic luxury houses. During these three days in October, the Parisian public is invited to discover rarely accessible emblematic places. Place Vendôme, a true jewel box of high jewelry, opens its doors with Chaumet, whose historic private mansion welcomes visitors for an immersion into the incomparable world of French jewelry. It is a rare opportunity to get closer to the craft, to understand the precision of gestures and the meticulousness underlying each creation.

Other addresses offer equally unique experiences. The Dior gallery, for example, opens the doors of its workshops, revealing the intimacy of the house’s artisans’ work, especially in the leather and couture sectors. The visit of heritage archives such as those of Paris-Match, which provide access to photographic and historical treasures, enriches the cultural dimension of these days. Finally, an evening stroll in the Jardin d’Acclimatation mixes history and modernity, with a light show evoking the creation of the park in 1860 and its founding figures, reinforcing the link between heritage and contemporary creation.

This programming, combining tourism and culture, offers a platform for discovery that goes beyond the purely commercial dimension. It underlines the importance of artisanal trades in the French economy and culture, areas where the transmission of expertise is a guarantee of excellence. It is also in Paris that the recruitment challenge is most pressing, at a time when younger generations sometimes seem diverted from manual trades. This paradox is highlighted by the actions carried out during the Special Days, notably with the enhancement of the “petite mains” through symbolic distinctions, a way to inspire and encourage vocations.

The challenges of transmission and attractiveness of artisanal trades at LVMH

At the heart of the Special Days lies a deep desire to attract young people to often unknown, even neglected trades. Indeed, the LVMH group faces a growing difficulty in recruiting qualified talents in fields such as gilding, leather goods, makeup, or forging. These artisanal vocations, although carriers of a rich cultural heritage, struggle to attract a new generation who favor other professional choices, often considered more modern or more accessible.

The solution adopted by LVMH involves concrete valorization actions, such as awarding a master brooch during the launch evening at La Samaritaine, celebrating the virtuosos of the craft and making individual excellence visible within the workshops. This approach is also a way to humanize the trades and bring them closer to the general public, notably through direct encounters with artisans, who share their passion and demand. This dialogue promotes the social recognition of professions and helps erase certain preconceived ideas about the technical and creative nature of these trades.

In this perspective, the Special Days act as a privileged moment of exchange, both educational and inspirational. Visitors can attend demonstrations, participate in practical workshops, and thus experience the intensity and beauty of manual work. Several houses even offer sessions dedicated to technical transmission, generating renewed interest and helping ensure the succession for a know-how that constitutes one of the pillars of LVMH’s identity.

An exceptional opening in the regions: Charente and Loir-et-Cher reveal their unsuspected treasures

Beyond the emblematic hubs of Paris and Champagne, LVMH also opens exceptional sites in less well-known regions, thereby giving a more complete overview of the group’s patrimonial and artisanal wealth. In Charente, the Hennessy house offers a route focused on the relationship with nature and natural resources, especially around the river that crosses this region. The visits illustrate how LVMH engages in the sustainable management of water, a major concern in the luxury industry which must reconcile quality requirements and environmental respect.

In Loir-et-Cher, Louis Vuitton reveals the Abbey Workshop in Vendôme, a site where refined craftsmanship is practiced, blending traditional techniques and contemporary demands. This initiative helps tighten the link between territories and the richness of manual trades, often considered an indispensable reservoir for the local economy. These peripheral openings help stimulate cultural tourism in sometimes little-known places, strengthening regional attractiveness while enhancing industrial and artisanal heritage.

The format of the visits varies according to the sites: some offer free access while others require prior reservation due to capacity or the specificity of the proposed activities. This diversity of approaches allows a broad and varied audience to immerse themselves in the culture of luxury through different experiences, ranging from contemplative discovery to direct interaction with artisans. Thus, the event fully fits into a global valorization system, mixing heritage, innovation, and environmental consciousness.

LVMH and the promotion of industrial and cultural heritage thanks to the Special Days

Over time, the Special Days have become an essential vector for promoting LVMH’s industrial and cultural heritage. This event perfectly illustrates the group’s ability to reconcile tradition and modernity in an ongoing dialogue with its audience. More than just a tourist opportunity, these days embody the desire to inscribe luxury in a living narrative, rooted in human, territorial, and economic realities.

These days thus offer a unique insight into often little-known trades, revealing the diversity and complexity of the expertise mobilized in the creation of exceptional products. By providing the public with privileged backstage access, the group strengthens the bond of trust and proximity with consumers while encouraging a better understanding of its environmental, social, and cultural challenges. The approach also includes sharing exceptional archives and highlighting remarkable architectures, underlining the patrimonial dimension of the Houses.

The resulting cultural tourism creates a positive impact on the territories concerned, generating economic benefits and fostering the international recognition of Made in France. Moreover, current issues such as the recruitment crisis in specialized trades find a pragmatic response through this event aimed at creating vocations. The innovative aspect of the activities, the opening of places usually closed to the public, and the involvement of the virtuosos of the craft help make the Special Days an event now firmly established in the national and international cultural calendar.

• 70 sites open to the public spread across Champagne, Paris, Charente, Loir-et-Cher, and Île-de-France
• Enhancement of artisanal know-how in gilding, leather goods, jewelry, forging, and makeup
• Ecological commitment notably in sustainable water management in Charente and Champagne
• Cultural and tourist action combining heritage discovery and evening activities
• Creation of vocations among young people through encounters and distinctions of artisans

What are the dates of the LVMH Special Days in 2026?

The Special Days take place from October 16 to 18, 2026, in several regions including Paris, Champagne, Charente, and Loir-et-Cher.

What types of places does LVMH open during these days?

LVMH opens unusual places such as artisanal workshops, classified cellars, historic private mansions, heritage archives, and emblematic gardens.

How does LVMH enhance artisanal trades?

The group honors artisans by awarding them symbolic distinctions and organizes meetings to inspire vocations among young people.

What is the main objective of the Special Days?

These days aim to reveal LVMH’s industrial and cultural heritage, raise public awareness of exceptional know-how, and encourage the renewal of artisanal trades.

Can these places be visited freely?

Some places are accessible without reservation, while others require prior registration depending on capacity and proposed activities.