The Ruinart champagne house is transforming into a cultural destination to attract twice as many visitors to Reims.
The Ruinart champagne house, renowned since 1729 as the oldest Champagne house, is embarking on a major transformation in Reims. Through the creation of the Pavillon Nicolas, blending architectural innovation, contemporary art, and immersion in nature, Ruinart aims to become a must-visit cultural destination. This metamorphosis reflects a desire to make its home a living […]
Export: the preferred path to the future for Champagne according to economist David Menival
The champagne market is undergoing a profound transformation, reflecting changes in tastes, markets, and global consumption. Faced with a significant decline in sales in France and Europe, industry players are questioning the new strategies to adopt to ensure the economic development of this iconic product. David Menival, an economist specializing in the Champagne sector, closely […]